Archive for the ‘The Infinite Dial’ Category

Some of today’s radio jobs will be virtually extinct 10 years from now. Individual station “pipelines” will become increasingly less valuable — much sooner than you probably expect. How will you compete with a radio dial that is infinitely long, in a marketplace that offers consumers more choices than they can possibly take advantage of? What radio stations will survive and prosper? What must stations do to survive? Larry Rosin, radio visionary and President of Edison Media Research, gives you  [ Read More ]